Wednesday, January 2, 2008

The Coffee Shop That Went Up a Hill and Came Down a Hill

Starbucks stock is under fire of late as traffic reports are for the first time dropping and apparently due to dairy prices but I wondered what Starbucks stock would look like compared with our own Caribou Coffee.

Keep in mind, Starbucks went public many years before Caribou did but the graph is humorous nonetheless. Caribou is the little red smudge on the base line.

It's like comparing Mount Everest with a pitcher's mound.

See you at Caribou in the morning...

1 comment:

Bike Bubba said...

Dairy price increases? A price increase of $1/gallon is hugely impacting their bottom line?

Now it certainly can be a factor, as are increases in the cost of coffee, but if they're seeing big reductions in profitability, I'm guessing they need to look at other factors first.