Thursday, April 24, 2008

Ford Loves Your Butt


The Ford Motor Company is leveraging its design and engineering resources to give your seat the most exquisite driving sensation. Your butt will cherish the experience. Their new slogan?

"Has your butt been in a Ford lately?"

The extra care taken in the design of the seats is in line with Prozzi’s overall objective for the Flex interior to create an environment that customers will not tire of. “In fact, it should be something you cherish experiencing every day,” he says.

I've driven a lot of cool cars over the years but I've never "Cherished" the experience. Those seats must be quite splendid.

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